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Investing

You don't have a crystal ball, so don't rely on predictions

Beware the media "experts." They're more often entertainers than serious investors.

Investing websites, podcasts and television programs are full of people claiming to predict the future. Some people have become quite famous for their market predictions because they've learned an important secret: a splashy quote matters more than the results.

As an investor, it's important to remember that many of the people who get media attention for their market commentary are more entertainers than they are serious investors. Their predictions often turn out wrong, but for them, that's not the point. As long as their predictions attract clicks, listeners and eyeballs, they don't care about tomorrow. By then, they will have moved onto their next predictions.

In reality, trying to make accurate predictions consistently is a tough way to make money as an investor. You can do better by relying on what you can learn about the present than by guessing about the future.

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