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The Value of a Market Exit Strategy

A stock pick is only half an investment. Knowing when you'll sell, and why, is what locks in the gain.

When people talk about their investing successes, the focus is usually on their greatest buy decisions – the stocks they picked, when they bought them, the price they paid, etc.

However, talking only about what you bought is like telling a story without an ending. No investment is completely successful until you've locked in a gain by selling it. On a total portfolio level, reducing stock exposure from time to time can be just as important as how much you have in the market.

Having a sound exit strategy is often a neglected part of how people approach investing. It can involve when to sell a particular stock, when to cut back on your allocation to stocks in general or even getting out of the market altogether for a while.

There are several ways to approach an exit strategy, and having one or more of these in place is an essential part of investing.

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The Value of a Market Exit Strategy